Tuesday, October 5, 2010

Video: Christine O’Donnell’s ad; “I’m Not a Witch”

ABC News: ABC's Michael Falcone reports:
“I'm not a witch," Delaware Senate candidate Christine O'Donnellassures voters, who may be concerned that she once "dabbled" in the dark arts, in a new ad released by her campaign on Monday.
"I'm nothing you've heard," O'Donnell continues in the 30-second spot -- the first of the general election -- "I'm you."
The ad features a spare background, quiet piano notes and O’Donnell, the GOP candidate who has sparked controversy for her past statements on witchcraft, abstinence and evolution, among other things, speaking directly into the camera. 
“None of us are perfect, but none of us can be happy with what we see all around us,” she says. “Politicians who think spending, trading favors and back-room deals are the ways to stay in office. I’ll go to Washington and do what you’d do.”
O'Donnell defeated Rep. Mike Castle, R-Del., to win the Republican Senate nomination and is facing off against Democrat Chris Coons in the general election. Her campaign has gained notoriety from a steady stream of video clips released by television personality Bill Maher, whooften featured O'Donnell as a guest on the show he hosted for nearly 10 years, "Politically Incorrect."
In the ad's finale, O'Donnell repeats one of her opening lines: “I’m you."
I think this ad is going to be extremely effective. I said in an earlier post, that Christine’s O’Donnell’s (and Carl Paladino’s) greatest strength is that they have clean hands as far as the mess in Washington is concerned.  This ad plays nicely to those strengths. O’Donnell confronts the rumors and points out the very poignant fact Washington is broken.  She speaks as a true outsider (i.e. one of us) looking in.

Graphically speaking though, I am not sure why they chose to put O’Donnell in a black dress with a dark blue background. Those colors scream Halloween and witches. If I had shot the video, I would have chosen to put O’Donnell in a Palinesque red jacket against a white background. This would have evoked thoughts of Christmas rather than Halloween, thus giving some more distance from the witch meme.    At any rate, I still find the ad is still highly effective.

7 comments:

Mats said...

If she's not a witch, how come I am bewitched by her smile already?!

Pile the wood!

Seriously, she speaks to our hearts and soul. It’s easy to see why liberals fear her.

Marian said...

I actually thought the dark on dark was perfect. Instead of running from the negative image, it's taking it head-on, commanding the message and turning it into something positive. Overall, a brilliant ad.

Marian said...

I actually thought the dark on dark was perfect. Instead of running from the negative image, it's taking it head-on, commanding the message and turning it into something positive. Overall, a brilliant ad.

Dean said...

"Pile the wood!"

And what makes witches burn?

[Obligatory Monty Python reference]

OBIT2010 said...

I don't think this was a very good ad! Christine O'Donnell should have stated in more detail what she would do as a US Senatorlike keep the Bush tax cuts, drill for our own oil, halt defecit growing spending, etc.! She seamed to shot her self in the foot with this ad.

Lynnda37 said...

You people need to check out all the LIES she has told, another one like Sarah just in it for the money

Nick Rowe said...

Unless some careful polling indicates that a scurrilous and irrelevant accusation is having traction in the election, you never lend it credence or dignity by commenting on it.

She needs to stick to the issues which won her the nomination. "I am you" is not generally an effective campaign strategy unless you're countering the notion that your elite status (like Meg Whitman) makes you not one of us. Christine doesn't have that problem.

Her problem is that she needs to demonstrate a facility with the issues and lay down some concrete strategies for achieving them. There's less than a month before the election, and she's down by double digits. Second place is the first loser, and we shouldn't surrender that seat for 6 years.

I want her to win, badly, but I don't see it happening.

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