Good grief talk about bad taste. This is a print ad created by an outfit called DDB Brazil supposedly for the World Wild Life Fund. The copy to the ad reads: "The tsunami killed 100 times more people than 9/11. The planet is brutally powerful. Respect it. Preserve it." The World Wildlife Fund says it never approved this ad and has issued a strong letter of condemnation.
“WWF strongly condemns this offensive and tasteless ad and did not authorize its production or publication. It is our understanding that it was a concept offered by an outside advertising agency seeking our business in Brazil. The concept was summarily rejected by WWF and should never have seen the light of day. It is an unauthorized use of our logo and we are aggressively pursuing action to have it removed from websites where it is being currently featured. We strongly condemn the messages and the images portrayed in this ad. On behalf of WWF, here in the US and around the world, we can promise you this ad does not in any way reflect the thoughts and feelings of the people of our organization.”
The extra twisted part is that this ad actually won an award of merit by a New York based non-profit organization called The One Club.
The One Club for Art and Copy
21 E 26 St, 5th Floor
New York, NY 10010
Phone 212-979-1900, Fax 212-979-5006
While one might be able to understand that the Brazilian ad agency could miss the whole significance of 9/11 seeing they did not actually live through it, but it is pretty damn unforgivable for the New York non-profit to totally miss it.
Furthermore, this whole push to scare people into believing in man made climate change is really getting past annoying. From Al Gore’s Incontinent Truth (Pack-O-Lies) to this macabre rendition of 9/11, it is all so transparently false. I think it is high time people started calling out these climate change fear mongers for the true charlatans they are.